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GM says young people like Chevy Spark because it's efficient, cheap
General Motors is touting some numbers it has, showing that its venture into the low-priced, high mileage mini-car segment seems to be paying off by bringing in young and female buyers who've never owned a Chevrolet before. Since launching in the summer of 2012, the 2013 Chevrolet Spark has sold more than 12,000 units. GM's internal early buyer data show that 29 percent of the buyers are under 35 years old, 51 percent are female and nearly 54 percent are conquest sales, which means that they're new to the brand. On top of the EPA-estimated highway fuel economy rating of 38 miles per ... Read More
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0Video: C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan 1360604700
Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a ...
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Report: Renault appoints Dacia Logan creator to head its Nano-rival program in India 1357397820
After watching the Tata Nano post sales numbers smaller than its engine displacement, Renault gave up on its much publicized intention to build a truly inexpensive car to rival it. Then, a month ago, reports emerged that Renault was resuming work on a couple of low-priced cars for emerging markets, but this time it would work with its in-house partner, ...
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Los Angeles: 2014 Chevrolet Spark EV makes first appearance in LA 1354116540
While we still haven't learned how far it goes on a charge, Chevrolet offered the media a very close look at its upcoming 2014 Spark EV at an event the evening before the LA Auto Show rang its opening bell. Not only did we have a chance to look at the US$32,500 (GM Canada has not released pricing yet but sources say it will be close to the US pricing) ...
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Official: Chevy announces Spark, Sonic will be first to integrate Apple's Siri, debuts next-gen MyLink [w/videos] 1354033800
Get ready for Siri in your car. Early in 2013, Chevrolet will be the first automaker to roll out Apple's Eyes Free technology, showing up initially in the Spark (in 1LT and 2LT trims) and Sonic (in LTZ and RS versions). Both models also come with six months of OnStar service included for free, which also includes a smartphone app – available for ...
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Official: Production Chevrolet Spark EV to debut in LA 1352907000
It's been a little over a year since General Motors first told us that an all-electric version of the Chevrolet Spark would be heading to the United States. And now, The General has confirmed that the little EV will debut at the Los Angeles Auto Show later this month. Chevrolet isn't spilling any details on the Spark EV just yet, only stating that the ...
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Featured: Custom Chevy Spark models light up in Vegas 1351716120
Four Chevrolet Spark concepts lit it up at SEMA, celebrating Z-Spec accessories, five-kilometer runs, breast cancer awareness month and the mere awesomeness of being sinister. The Salsa Red Z-Spec Spark wore a basket of parts currently available from Chevrolet dealers like a ground effects kit, Carbon Flash and Dark Argent accented trim pieces, ...
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Official: Chevy shows off GM's fleet of custom SEMA concepts 1350924300
Small cars are going to be well represented at the 2012 SEMA Show from numerous automakers, but Chevrolet just released eight Vegas-bound concepts that we'll be able to see next week. While the Cruze, Sonic and Spark have all helped bolster Chevy's small-car cred, the Malibu has helped the automaker compete in the family-friendly midsize class, and now ...
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Official: Chevy to unveil updated Spark, Malibu diesel and Orlando Turbo in Paris 1346251500
The Chevrolet Trax will be joined at the Paris Motor Show by four other Chevrolet reveals on their ways to the European market. The S2013 Spark get styling updates inside and out, starting with a nipped-and-tucked front fascia and headlight covers, moving on to new 14- and 15-inch wheels, and ending out back wth a new placement for third brake light to ...
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First Drive: 2013 Chevrolet Spark 1344355020
Who's Going To Hear Chevy's Sub-Sonic Statement? The annals of "Hey you kids, get off my lawn!" took an interesting turn in 2005, when a British inventor developed The Mosquito, an ultrasonic "alarm" that can only be heard by teenagers. Deployed by convenience stores, property managers and even municipal governments, the device emits sound waves at ...
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Featured: GM Canada uncovers the future at the Toronto Auto Show 2012 1329427860
Once Detroit and Chicago are out of the way, a good number of the early season reveals have been made. Typically, by the time Toronto rolls around, some manufacturers can only regurgitate weeks old press releases. General Motors on the other hand, has a lot to be excited about here in Canada. Not only do they have a host of new products coming on the ...