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    Fiat
    Featured: HIGHLIGHTS: Italian Car Day 2014 kicks off with rare exotics and supercars
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    Italian Car Day 2014 is widely considered the largest gathering of Italian supercars in Canada. The annual event known as Italian Car Day 2014 took place at the Boyd Conservation Park (near Toronto, ON) proving once again that this popular event can deliver an impressive roster of exotics and classics from Italy, while also celebrating the culture of ...

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    Fiat
    Video: Fiat turns to Funny or Die with new Italian-centric videos
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    The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. ...

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    Fiat
    Video: Street Glory Mappers turning cars into dynamic billboards like this
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    A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even farther by including video. Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play ...

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    Fiat
    Official: 2015 Fiat 500 Abarth automatic targets broader appeal
    1404856800

    There aren't many manual-transmission-only offerings on the North American market, and now there's one fewer. The 2015 Fiat 500 Abarth has just gone into production with a newly available automatic option. We've known that the hair-raising, high-performance Cinquecento has been scheduled to get a two-pedal setup for some time, but now we have more ...

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    Fiat
    Report: How Fiat explains its disastrous J.D. Power quality scores
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    Back in the '60s and '70s, Fiat didn't exactly have an enviable reputation for quality. Of course, lack of quality and a tarnished brand reputation eventually saw the Italian automaker flee the market, only to return with the 500 and the larger 500L in the last few years. However, if J.D. Power's Initial Quality Survey for 2014 is to be believed, modern ...

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    Fiat
    Video: Fiat GIF-based ads make our heads spin
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    Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it. The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to ...

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    Fiat
    Official: Maserati confirms Levante SUV for 2015, Alfieri for 2016
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    The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 ...

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    Fiat
    Video: Godzilla stops off for a little Italian in new Fiat ad
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    Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favourite, city destroying, radiation-breathing ...

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    Fiat
    Official: Fiat updates 500 with new display, automatic transmission for turbo models
    1397083500

    Just last month at the Geneva Motor Show, Fiat announced some updates for the European-spec 500, including a new dashboard display. Now it's announced that the same updates are being applied to the North America-spec model. Similar (if not identical) to the display in the 500E, the conventionally powered 500 now benefits from a seven-inch high-definition ...

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    Fiat
    Geneva: The Fiat 500 Cult celebrates the little car's success with a new top model
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    The Fiat 500 has proved to be a huge success since first being introduced in 2007. In that time, Fiat claims that it has sold over 1.2 million units worldwide. For the 2014 model, the Italians are celebrating with a new top-spec version called the 500 Cult at the Geneva Motor Show, but it likely will be limited to the European market. The Cult is ...