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"Camaros eat Mustangs:" The origins of car names

As a car manufacturer, you have spent literally thousands of person-hours engineering a vehicle that is not quite entirely dreamy nor utterly practical, but some magical balance of the two that should sell by the trainload. Small problem: the folks in marketing have decided to name the car the "Acquiesce," so chosen for its inability to offend anybody and its inference of agreeability. Turns out, nobody in the focus group had a thesaurus on hand; nobody took acquiescence for submissiveness. These days, the naming process starts as soon as a new model car is proposed and is usually led ... Read More

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    Hyundai Santa Fe
    Study: "Camaros eat Mustangs:" The origins of car names
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    As a car manufacturer, you have spent literally thousands of person-hours engineering a vehicle that is not quite entirely dreamy nor utterly practical, but some magical balance of the two that should sell by the trainload. Small problem: the folks in marketing have decided to name the car the "Acquiesce," so chosen for its inability to offend anybody and ...

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    Hyundai Santa Fe
    Official: Hyundai announces standard brake-override for all models
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    Always looking for ways to one-up its Japanese competitors, Hyundai has announced that a brake override system will be standard equipment on its full line of vehicles, starting this month. Truth be told, every 2012 Hyundai model save for the Elantra Touring already had a brake override system fitted. So why the announcement, and why now? Well, other than ...

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    Hyundai Santa Fe
    Video: Hyundai raps rhapsodic about new Santa Fe in Korean ads
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    Commercials are a great way to learn about culture; since a seller has maybe 30 seconds to get something across, you see what people think is the most important thing to convey and the best way to convey it. Having said that, we have no clue what's going on with some of the South Korean ads for the 2013 Hyundai Santa Fe. In a couple of them, a genteel ...

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    Hyundai Santa Fe
    Confirmed: Hyundai Veracruz to end production "around November," replaced by Santa Fe
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    Hyundai Motor America CEO John Krafcik confirmed that the all-new seven passenger 2013 Santa Fe will replace the Veracruz model. "The Veracruz is going away," Krafcik told Autoblog. "It ends production around November." Hyundai debuted the Santa Fe at the New York International Auto Show in both five-passenger and seven-passenger configurations. The ...

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    Hyundai Santa Fe
    Breaking: Kia takes Georgia plant offline after supplier fire
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    Kia is shutting down the lines at its West Point, GA, factory today, after a fire struck a nearby parts supplier. According to Reuters, the Kia plant will be closed for two days, with production scheduled to resume on Wednesday morning. Kia builds its Optima sedan and Sorento crossover at the Georgia facility, and it also provides its corporate cousin ...

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    Hyundai Santa Fe
    Spy Shots: Are you the 2013 Hyundai Santa Fe?
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    It won't be long before we see the official reveal of the 2013 Hyundai Santa Fe, but predictably, the Internet won't be kept waiting. Consider us unsurprised that a set of grainy photos showing what is claimed to be a badgeless redesigned Santa Fe crossover has appeared ahead of schedule. That said, we're thinking the chrome-heavy maw depicted in these ...

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    Hyundai Santa Fe
    Hyundai recalling over 200,000 Santa Fe and Veracruz crossovers
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    The National Highway Traffic Safety Administration has announced a recall of over 200,000 Hyundai crossovers – specifically, 178,685 Santa Fe and 26,548 Veracruz crossovers – all from the 2007 and 2008 model years. The problem? Airbags that may not deploy in the event of an accident. According to NHTSA, the clock spring contact assembly for ...

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    Hyundai Santa Fe
    Next-gen Hyundai Santa Fe heads for the desert
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    Where would you expect to find Santa Fe? Why, in the desert, of course! And that's just where this Hyundai prototype was heading to undergo hot-weather testing. But on the way, the engineers apparently needed to take a rest, and our intrepid team of spy photographers found this test mule sitting in the parking lot of a motel. The result is our first look ...