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    Lincoln
    Report: Ford rethinking vehicle launch strategy     1367960400

    With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build ...

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    Lincoln
    Opinion: Lincoln needs a farewell address, not a new marketing plan     1365523200

    The trouble with Ford's Lincoln brand is that no one cares about it any more. Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted (JCPenney is a US chain store not ...

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    Lincoln
    Report: Ford faces class-action lawsuit for selling vehicles without brake override systems     1365256800

    A total of 20 Ford customers are suing the automaker in a class-action lawsuit for selling vehicles "vulnerable to unintended acceleration." According to Reuters, the suit names 30 models built between 2002 and 2010 with electronic throttle control systems but without a brake override system. Those include the 2004-2012 F-Series pickups and the 2005-2009 ...

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    Lincoln
    Report: Lincoln says MKZ supply crisis over     1364673600

    After an excessive number of recalls on the 2013 Escape and Fusion, we can't really fault Ford for being a little extra cautious with the launch of the 2013 Lincoln MKZ. Dealer supply of the car has been extremely limited due to more attention being paid to quality checks of cars rolling off the assembly line, which led to a 73 per cent drop in MKZ sales ...

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    Lincoln
    Spy Shots: Lincoln MKC prototype spied during testing     1363879800

    As was the case with the Lincoln MKZ, it appears that Lincoln isn't wasting any time getting its newest model transformed from concept to production form. We just saw the MKC Concept earlier this year at the Detroit Auto Show, and based on these spy shots, it looks like the final touches are being put in place for the 2014 Lincoln MKC crossover. Sharing ...

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    Lincoln
    Report: Next Lincoln Navigator to drop V8 in favour of V6, but Ford Expedition might get both     1363105800

    A great many buyers fled from full-size body-on-frame SUVs to car-based crossovers in large measure to save fuel. But that doesn't mean there's still not a buying audience for more traditional truck-based utility vehicles, and those consumers doubtlessly wouldn't mind saving some dollars at the pump, too. According to Motor Trend, those shoppers might be ...

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    Lincoln
    Official: Five vehicles named Top Safety Pick+ including new Civic, MKZ     1362783540

    In an attempt to help push vehicle safety to a higher level, the Insurance Institute for Highway Safety created a stricter Top Safety Pick+ rating last year, which incorporates a brutal small overlap test and requires cars to get Good ratings in four out of the five categories (and no less than Acceptable in the fifth). Joining the list of the safest cars ...

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    Lincoln
    Report: Lincoln dealers frustrated over slow MKZ production ramp-up     1360708200

    Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, including the super-costly ...

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    Lincoln
    Video: Lincoln's second, more traditional, Super Bowl commercial     1359939600

    For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want. The kind of ...

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    Lincoln
    Video: Lincoln's second, more traditional, Super Bowl commercial     1359849780

    For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want. The kind of ...