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Lincoln to focus on volume models, not halo car

There's profits in numbers. That's going to be the approach to new vehicles at Lincoln, Automotive News says. Lincoln will focus on high-volume vehicles instead of low-selling flagships and halo vehicles. That means a steady diet of alphabet soup loaded with MKZ's, MKX's and MKS's for dealers and no more fancy flagships or other vehicles that don't meet the volume metric. We'd rule out high-performance sport cars as well, but Lincoln, by definition, rules that out. Those big-ticket vehicles costs hundreds of millions of dollars to develop, and, while they may bolster a brand's reputatio... Read More

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    Lincoln MKX
    Report: Lincoln to focus on volume models, not halo car
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    There's profits in numbers. That's going to be the approach to new vehicles at Lincoln, Automotive News says. Lincoln will focus on high-volume vehicles instead of low-selling flagships and halo vehicles. That means a steady diet of alphabet soup loaded with MKZ's, MKX's and MKS's for dealers and no more fancy flagships or other vehicles that don't meet ...

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    Lincoln MKX
    All-wheel drive finds favor with Lincoln buyers
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    Audi may be the king when it comes to premium vehicles fitted with all-wheel drive. Lincoln, however, must be taking notes because its customers prefer their luxified-Fords with the four-wheel motion as well. Every model in the automaker's current lineup is available with all-wheel drive, and lots of folks are checking that particular box on the order ...

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    Lincoln MKX
    Ford Edge, Lincoln MKX earn IIHS Top Safety Pick Awards
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    When the Insurance Institute for Highway Safety first crash tested the 2011 Ford Edge and 2011 Lincoln MKX, the crossover twins came close to becoming a Top Safety Pick. So why didn't the Edge and MKX take home the prestigious safety honor? The soft-roading duo didn't quite measure up to the institute's roof strength standards, as the lids of the CUVs ...

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    Lincoln MKX
    Ford recalling nearly 15,000 F-Series and Edge/Lincoln MKX crossovers
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    If you thought 2010 was going to wrap up with an all quiet on the recall front, think again. Ford and the US National Highway Transportation Safety Administration have announced the recall of 14,737 vehicles for a faulty body control module that may short out and cause a fire. The recall covers certain 2011 models that were built in a six-day period, ...

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    Lincoln MKX
    Review: 2010 Lincoln MKX AWD Road Test Review
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    Tuxedo or Dockers? Virtually unchanged for 2010, the Lincoln MKX is the near-luxury interpretation of Ford's Edge. The $39,898 MKX continues to represent great value by offering more standard content than its fraternal twin, the 2010 Edge Limited AWD, for only slightly more at $39,499. The $399 price disparity seems like a pittance to pay for the ...

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    Lincoln MKX
    First Drive: 2011 Lincoln MKX
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    Lincoln Follows Ford and Takes the Refresh to a New Level If there's a sales star of the Lincoln lineup, it's the MKX. Ford's luxury arm has managed to move over 100,000 of the leather-lined crossovers since 2006, and that pace doesn't look to be slowing anytime soon. Lincoln says the crossover market in the U.S. is bound to swell considerably in the ...

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    Lincoln MKX
    Review: 2011 Lincoln MKX AWD
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    High-tech MKX advances driver/vehicle interface, delivers unique luxury Premium crossovers are big business-and just about every premium brand builds one like the Lincoln MKX. The majority have a three-point-something litre V6 with about 300 ponies, 2 or 3 seating rows, some form of AWD, a motorized tailgate, a generous cargo hold, a panoramic ...