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Lincoln to focus on volume models, not halo car
There's profits in numbers. That's going to be the approach to new vehicles at Lincoln, Automotive News says. Lincoln will focus on high-volume vehicles instead of low-selling flagships and halo vehicles. That means a steady diet of alphabet soup loaded with MKZ's, MKX's and MKS's for dealers and no more fancy flagships or other vehicles that don't meet the volume metric. We'd rule out high-performance sport cars as well, but Lincoln, by definition, rules that out. Those big-ticket vehicles costs hundreds of millions of dollars to develop, and, while they may bolster a brand's ... Read More
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0Review: 2010 Lincoln MKX AWD Road Test Review 1291177500
Tuxedo or Dockers? Virtually unchanged for 2010, the Lincoln MKX is the near-luxury interpretation of Ford's Edge. The $39,898 MKX continues to represent great value by offering more standard content than its fraternal twin, the 2010 Edge Limited AWD, for only slightly more at $39,499. The $399 price disparity seems like a pittance to pay for the ...
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Review: 2011 Lincoln MKX AWD 1262368500
High-tech MKX advances driver/vehicle interface, delivers unique luxury Premium crossovers are big business-and just about every premium brand builds one like the Lincoln MKX. The majority have a three-point-something litre V6 with about 300 ponies, 2 or 3 seating rows, some form of AWD, a motorized tailgate, a generous cargo hold, a panoramic ...