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    Mazda
    Spy Shots: 2015 Mazda3 interior spied for the first time
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    In terms of exterior appearance, not much has changed from the last time we spotted the next-generation Mazda3 out testing. Oh, sure – we can see plenty of details that clearly show the new Kodo design influence (that front end reminds us a whole lot of the sleek new Mazda6), but these latest round of spy shots don't really show us anything we ...

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    Mazda
    Official: Mazda reveals new 'Game Changers' advertising campaign
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    Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with Zoom-Zoom early on – the new ads will look at recent ...

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    Mazda
    Video: Red Bull RX-7 goes drift crazy on New Zealand's Crown Range
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    For the first time ever, the Crown Range, New Zealand's highest paved road, was closed off for the drifting pleasure of one man. That man is Mad Mike Whiddett, and the machine he's piloting is a heavily modified Mazda RX-7 sponsored by the energy-rich crew from Red Bull and powered by a 750-horsepower quad-rotor engine. There will be smoke. Lots and lots ...

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    Mazda
    Video: Scion FR-S pitted against aging Mazda RX-8 and Honda S2000
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    There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of domestic coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels. The boys from ...

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    Mazda
    Featured: Mazda6 Skyactiv-D racecar gets first win at Road Atlanta
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    Mazda has a long motorsports history, and one that is peppered with fascinating cars. The latest chapter in Mazda's racing story has just been written, as Joel Miller and Andrew Carbonell have driven the Visit Florida Racing Mazda6 Skyactiv-D to the car's first ever victory at the Rolex Grand-Am GX race at Road Atlanta. The win marks the first ever for ...

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    Mazda
    Video: Mad Mike Whiddett puts on a pedal clinic in 4-rotor Red Bull RX-7 drift car
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    You never know what to expect when Red Bull drift driver Mad Mike Whiddett jumps behind the wheel of his insane 4-rotor Mazda RX-7. This man is known for pushing himself and his car to the limit every time he takes to the track and being a rotary-obsessed native of Auckland, New Zealand, Mad Mike was simply born to drift. The sexy sound of his screaming ...

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    Mazda
    Video: Watch a high-speed chase from a motorcycle-mounted officer's point of view
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    Riding a motorcycle through high traffic can be a stressful experience. And we don't even want to imagine what it's like to have to actually pursue someone on a police motorcycle. Fortunately, we don't have to. Officer Troy Gurley of the Florence, Alabama police force recently attempted to stop a vehicle for traffic violations. The driver, 24-year-old ...

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    Mazda
    Recalls: Toyota, Honda, Mazda and Nissan recall 3.4 million vehicles for faulty airbags
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    Most vehicle recalls that take place these days are a result of some problem that happens during the manufacturing process by the automaker, but as we see here, parts suppliers can also factor in to problematic safety issues. Automotive News is reporting that a total of 3.4 million vehicles produced by Japanese automakers between 2000 and 2004 are being ...

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    Mazda
    Report: Mazda's first profit in five years in sight due to weak yen
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    Automotive News reports Mazda is set to turn a profit for the first time in five years. The automaker is more dependent on exports from Japan than other automakers based in that country, and as a result, it has long suffered at the hands of a strong yen. But the currency has declined in value by some 16 per cent over the past six months and Mazda's shares ...

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    Mazda
    Featured: Younger buyers leaving Japanese for South Korean, American brands
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    Edmunds has taken a closer look at the buying habits of young adults. As it turns out, Gen X and Gen Y buyers are increasingly eschewing Japanese brands in favour of South Korean and American automakers. Five years ago that wasn't the case, with more than half of all young buyers flocking to brands like Nissan, Honda, Toyota, Subaru and Mazda. But the ...