Skip to main content

Daimler CEO says nobody is making money on EVs right now

What do you charge for a vehicle you're going to lose money on? If you're Mercedes-Benz and the vehicle in question is the B-Class Electric Drive, you offer it for lease for just 399 euros ($498) a month with a down payment of 8,473 euros ($10,582). If Daimler was going to price it honestly, it seems, the number would have to be a lot higher. "Nobody today is making a battery-powered vehicle that's economically viable." – Daimler CEO Dieter Zetsche That's according to Daimler CEO Dieter Zetsche, who spoke to reporters in Spain recently and said that, "You can reasonably say th... Read More

  • 0
    Mercedes-Benz B-Class
    Spy Shots: Mercedes-Benz B-Class Electric Drive prototype charging towards production
    1357598640

    Development of the Mercedes-Benz B-Class Electric Drive is moving along smartly since we first saw the thing in shimmering-blue-concept form at the 2012 Paris Motor Show. Now running about in prototype form, the B-Class ED is having some valuable cold-weather testing done in Sweden, as this box-fresh set of spy shots reveals. If the concept car is a good ...

  • 0
    Mercedes-Benz B-Class
    2013 Mercedes-Benz B-Class B250
    1357318620

    All-New B-Class More Conventional, But More Impressive. Mercedes-Benz's Euro-flavoured entry-level B-Class hatchback is back in Canada after a 14-month hiatus, and no, them gas-swillin', SUV-loving Americans still can't have one. That is, not a gasoline-powered one at least, as the Mercedes Canada folks were careful to point out at the media launch of ...

  • 0
    Mercedes-Benz B-Class
    Official: Mercedes-Benz adds B-Class Electric Drive to Paris debuts
    1348061400

    We already knew the next-generation Mercedes-Benz B-Class would be getting an all-electric variant, but instead of wearing the E-Cell name, it shall be dubbed Electric Drive. As a matter of fact, all future electric models from Mercedes-Benz, Smart and AMG will carry the Electric Drive name. A thinly disguised version of the car will be on display next ...

  • 0
    Mercedes-Benz B-Class
    Confirmed: Mercedes to market Tesla-powered 2014 B-Class EV
    1341492900

    Looks like another Tesla Motors investor will be looking to cash in on their connection. Autoweek reports Mercedes-Benz will offer their B-Class with Tesla propulsion. The magazine says their source at the German automaker confirms plans for a B-Class electric-only vehicle. While Tesla already provides battery packs for the battery-powered Smart ForTwo, ...

  • 0
    Mercedes-Benz B-Class
    Report: Magna Steyr will build new entry-level Infiniti
    1336669200

    Automotive News reports Nissan will turn to Canadian auto giant Magna Steyr to build a new Infiniti compact car in 2014. The Austrian manufacturer will assemble the vehicle as part of the luxury brand's efforts to grow in western Europe and other global markets. So far, Nissan and Infiniti have been tight-lipped about what the vehicle will bring to the ...

  • 0
    Mercedes-Benz B-Class
    Report: New entry-level Mercedes crossover to be dubbed GLA
    1336082400

    With BMW readying a refreshed X1 crossover for its U.S. debut this fall, Mercedes-Benz is looking to play Burger King to the Bavarian automaker's McDonald's, launching its own kiddie-sized crossover next year. According to Car, the new model, formerly known as BLK, is now called GLA, thanks to the marque's new nomenclature. The GLA will share a platform ...

  • 0
    Mercedes-Benz B-Class
    Beijing: Mercedes-Benz CLA is official name of small four-door coupe debuting in Beijing
    1333119600

    We will now know the "baby CLS" – the small four-door "coupe" built on the MFA platform supporting the Mercedes-Benz A-Class (pictured above) and B-Class – as the CLA. It will debut at April's Beijing Motor Show, and it's just one of the five variants that Mercedes has planned for its MFA underpinnings. When it hits the streets in 2013, ...

  • 0
    Mercedes-Benz B-Class
    Video: Mercedes-Benz says, "Thanks, Airbag"
    1327179720

    Mercedes-Benz has been working on airbag technology for more than 40 years, but now it has other innovations, like Colliision Prevention, that work to keep airbags where everyone wants them: hidden. So Mercedes has made a TV spot for the 2012 B-Class that's also a letter to the airbag, saying somethiing to the effect of "I still love you, but..." We ...

  • 0
    Mercedes-Benz B-Class
    Featured: Second gen B-Class Mercedes-Benz shown at Montreal Auto Show
    1326495780

    When the first generation of Mercedes-Benz B-Class family movers rolled into Canadian showrooms in late 2005, it was a unique vehicle for MB in North America. First off, it was only sold in Canada and not south of the border. It was also the only front wheel drive sold by the company on our shores. Critics were skeptical that a fwd, mini minivan would ...

  • 0
    Mercedes-Benz B-Class
    Spy Shots: Mercedes-Benz prepping tiny-tough B-Class AMG
    1322843280

    With the Mercedes-Benz B-Class being available in Canada for quite some time, we are happy to see these spy shots which certainly give us one more reason to lust after the compact Merc. Nearly every model range in the automaker's lineup benefits from some sort of high-performance AMG variant, and it appears that Mercedes-Benz is working on something sweet ...