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0Video: Ram Truck's Gear Up! hunting series teaches you how to gut a deer 1360112220
Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?). This series has been going since October, but it caught our eye ...
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Video: Chrysler uses Super Bowl spots to honour both troops and farmers 1360017900
How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then? We just found out during Super Bowl XLVII. This year ...
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Video: Watch the video that inspired Ram's Farmer Super Bowl commercial 1359999900
Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year. So where did the Ram brand's commercial ...
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Official: Chrysler earns US$1.7B in 2012, revises product plans 1359561540
Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of US$1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans. Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 per cent ...
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Review: 2013 Ram 1500 Road Test Review 1358620020
Technological tour de force Easily the quietest pickup truck we've ever driven, the 2013 Dodge Ram 1500 is a technological tour de force, representing an outstanding achievement in improvement over an already fine product. As you may be aware, the Dodge name has been dropped from Chrysler group's pickups, so now Ram is a standalone brand. And, as ...
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Spy Shots: Ram Long-Hauler prototype spotted testing, world about to get new largest pickup? 1358553600
In the past few months, Chrysler's Ram brand has gone from also-ran status behind Ford and General Motors to a class leader in many truck categories including fuel economy (25 miles per gallon highway (9.4 L/100 km)) and towing (30,000-lb (13,607 kilo) maximum capacity). Now, based off these spy shots recently taken, it looks like Ram is preparing to ...
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Official: Cadillac ATS, Ram 1500 named 2013 North American Car and Truck/Utility of the Year 1358167140
As is tradition, the 2013 Detroit Auto Show kicks off with the announcement of the 2013 North American Car and Truck/Utility of the year awards. And without further ado, we present your winners: the Cadillac ATS and Ram 1500. Runners-up for the award are the Ford Fusion and Honda Accord in the car category, and the Mazda CX-5 and Ford C-Max in the ...
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Official: 2013 Ram Heavy Duty seeks to obliterate rivals with claimed 13,607-kilogram (30,000 lb) max tow rating 1357738200
No one can accuse Ram of backing away from the full-size truck arms race. Chrysler has officially dropped the payload details on its 2013 Ram Heavy Duty, and the 3500 now packs a maximum trailer weight of 13,607 kilograms (30,000 pounds). Chew on that number for a moment. That's 13.6 metric tonnes (15 tons), or the equivalent of a dozen Mazda MX-5 Miata ...
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Official: Chrysler Uconnect gets dealer-activated navigation, new infotainment features 1357565400
Get in just about any mid-level Chrysler product these days, and you'll see a touchscreen head unit that would be perfect for a navigation system. The only thing is that some of these cars equipped with the head unit for Chrysler's Uconnect infotainment system were not optioned up with navigation at the time of purchase, leaving drivers looking for ...
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Video: Chevy Silverado gets owned by Dodge Ram in diesel vs. gas tug of war 1355766300
The heated debate between proud Chevy and Dodge truck owners has sparked all kinds of endless controversy over the years, but none as outrageous as this video. Watch how a testosterone-driven pick-up truck tug of war goes way too far (like across a large parking lot and slinging over several curbs), as the two tough truck owners try to prove how macho ...