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Scion gets sideways with first FR-S commercial

So there we were last night, quietly minding our own middle-class business in a middle-class restaurant chain when the first 2013 Scion FR-S commercial stormed in on one of the establishment's many televisions. And we do mean stormed in – the audio was noticeably louder than other ads that bookended it. That was just fine by us, as the drifting red bolide made for some entertaining visuals on an otherwise humdrum evening. The ad – which you can watch by scrolling down – is surprisingly direct and gimmick-free for Scion, a brand perhaps best known for its... Read More

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    Scion FR-S
    Tokyo: Toyota FT-86 Open Concept leaves us feeling flushed
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    When last we checked in on our topless would-be hero, the mighty Toyota FT-86 convertible had been reportedly placed on "indefinite hold." That was back in early October, not long after Toyota had trotted out the rear-wheel-drive canvasback to Scion dealers as a possible future product carrot if they decided not to turn in their franchises. And yet, we're ...

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    Scion FR-S
    Video: Fredric Aasbo drifts 2JZ Toyota GT86 through track day traffic
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    Gatebil Festival in Norway is Scandinavia's largest car festival series and has quickly become a premiere event in the tuning car world. Amazing drift competitions, a road race series, live concerts, babes, extreme cars and auto related entertainment are the perfect ingredients for what we like to call a good time. At the recent season opener of Gatebil ...

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    Scion FR-S
    Featured: Rocket Bunny Scion FR-S Forgestar SEMA car for sale on eBay Motors
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    The widebody Rocket Bunny Scion FR-S that Forgestar wheels prepped at SEMA made big waves across the tuner scene. Rocket Bunny aero is not your average fibreglass el cheapo knock-off that is commonly associated with 'stanced' and 'fitted' cars. Rather it's highly coveted and is some top shelf aerodynamic and very esthetically pleasing gear you can buy for ...

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    Scion FR-S
    Video: Formula D driver Ryan Tuerck punishing Maxxis Scion FR-S Supra-powered drift car
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    With the 2013 Formula Drift Championship season kicking off in Long Beach this weekend, we couldn't think of a better time to share this smoke-filled video of pro drift driver Ryan Tuerck getting sideways in his brand-new Scion FR-S (pictured above). Tuerck will be throwing down some serious power this FD season thanks to the Toyota Supra sourced 2JZ ...

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    Scion FR-S
    Featured: Scion pondering move upmarket?
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    Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking ...

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    Scion FR-S
    Official: World Car Of The Year down to its final four
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    Judges for the World Car of the Year Award have narrowed down the finalists to just four vehicles. Out of a total of 42 entries, only the Mercedes-Benz A-Class, Porsche Boxster/Cayman, Scion FR-S/Subaru BRZ/Toyota GT-86 and Volkswagen Golf remain standing. For Volkswagen, this marks the second consecutive year the company has had an entry among the ...

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    Scion FR-S
    Rumormill: Toyota pondering high-performance GT-86 hybrid?
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    From what Autocar has to say, Toyota has even more plans for the GT86 beyond the convertible concept we just saw at the Geneva Motor Show. Along with a planned midcycle facelift, Toyota is reportedly looking at how to pack some extra ponies under the coupe's hood, and while there has already been a lot of talk about superchargers and turbochargers, it ...

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    Scion FR-S
    Quick Spin: Toyota Pro/Celebrity Race Scion FR-S
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    Toyota has been hosting its Pro/Celebrity race at the Toyota Grand Prix on Long Beach since 1977. The charity event, which has raised millions of dollars over the years, traditionally pits Hollywood celebrities against professional athletes (including race car drivers) on the full Grand Prix course in modified street vehicles. The short, sprint-style race ...

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    Scion FR-S
    Geneva: Toyota FT-86 Open Concept would make a mighty fine Scion FR-S convertible
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    There's nothing wrong with going topless. And Toyota is proving that its FT-86 (read: Scion FR-S/Toyota GT86/Subaru BRZ) coupe is just as excellent with its roof removed. It may only be a concept, but this FT-86 Open previews a new droptop from the Japanese automaker to round out the Toyobaru sports car family. We're finally getting the chance to see the ...

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    Scion FR-S
    Report: Leaked Toyota FT-86 Open concept previews Scion FR-S convertible [w/video]
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    Here it is, folks – the highly anticipated Toyota FT-86 Open concept, a precursor to what could become a road-going Scion FR-S convertible. A full smattering of images and video have leaked onto the internet, and thanks to the folks at FT86Club.com, we can now see the new hotness that Toyota will be unveiling at the Geneva Motor Show next ...