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Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you're the new official automaker/timekeeper/jelly doughnut of whatever the event is. But for BMW, its status as Official Automotive Partner of the London 2012 Olympic and Paralympic Games is a ...
We couldn't fault you if it came as no great surprise that BMW was the main automotive sponsor of this summer's Olympic games in London. The Bavarian automaker has, after all, done its homework to promote the partnership, launching special edition 1 and 3 Series, a pair of special edition Minis, ...
The problem when a bunch of bigwigs want to do something good for the environment is that they won't stop being bigwigs in order to do it. Getting a lot of VIPs together means a lot of private jets and limousines, and next thing you know, you've got a situation like the 2009 climate change ...