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    Two Wheels: Ariel gets back into bikes with customizable Ace motorcycle
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    You may know the name Ariel as the producer of the bonkers, bare-bones Atom track toy, but the name has a longer history associated with motorbikes. In fact, Ariel Motorcycles was in business from 1902 to 1970 before it was folded into BSA. And while the Atom may be as close to a motorcycle with ...

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    Report: Ariel to revive motorcycle business with debut at Goodwood
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    If you're a parent, the name Ariel might conjure up one of the Disney princesses, but auto enthusiasts know it as a hardcore, boutique British sports car maker. Before being revived to make the skeletal Atom, the business was also a British motorcycle company best known for its four-cylinder ...

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    Report: Meet the 6 strangest car mashups that God never intended
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    In the 2000s, the musical mashup genre saw a peak of popularity with releases like The Grey Album from Danger Mouse that mixed The Beatles and Jay-Z. UK artist James Pursey from Carwow decided to take the same concept of shoehorning two disparate things together but applied the concept to cars. ...

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    Official: Ariel introduces 350-hp Atom 3.5R
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    Say hello to the latest evolution of Ariel Motor's barely there bolide, the Atom 3.5R. It swipes the Sadev six-speed sequential gearbox from its bygone V8 brother, giving the 3.5R the ability to swap cogs in 40 milliseconds. The supercharged Honda Type R 2.0-litre engine gets help from a new ...

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    Official: Rezvani Beast shows full form
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    Last we heard of Rezvani Motors and its Beast, we were still recovering from our St. Patrick's Day festivities (note: green beer in every iteration means pain). Back then, it was a mere photo that introduced us to this new, California-based company, although the promises of that photo - sharp ...

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    Video: Porsche Panamera Turbo S vs Ariel Atom Supercharged in unlikely drag battle
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    A David versus Goliath battle is always an enticing proposition because it's the chance to watch the scrappy underdog take on the bigger competition. Evo has set up just such a battle with its latest drag race between the minimalist Ariel Atom 3.5 Supercharged (Ariel Atom 3 pictured below) and ...

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    Report: Ariel developing titanium Atom chassis
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    Just last week, we heard reports that the KTM X-Bow would be getting a substantial power increase thanks to a new model using the excellent engine from the Audi TT-RS, but now its rival, the Ariel Atom, could be going in another direction for improved track performance. AutoCar is reporting that ...

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    Video: Watch an Ariel Atom receive a pit stop in the middle of London traffic
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    Just how quickly can a pit crew from the Ariel AtomCup swap out a set of tires? Quicker than the span of your standard stop light. One crew set out to prove just that by serving up a full changeover at a downtown London intersection. The team not only manages a complete pit stop (minus fuel, ...

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    Video: Why you should never let a family member drive your Ariel Atom
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    Any time you have to hand off the keys to a valued car, it can be a little nerve racking – and with some justification. Just check out this video, which serves as a cautionary tale of sorts. According to its YouTube description, the user, named ShakenBakeRacin, lent his Ariel Atom to his ...

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    Official: Ariel Atom 3.5 revealed in UK
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    Ariel Motor Co. has announced a new version of its stripped-down Atom track star, the Atom 3.5. Following up on the existing Atom 3 model, both the numeration and the spec sheet call this out as an upgrade, rather than a totally new model from the British builder. Cosmetic changes may be hard to ...

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