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    Video: Ariel Atom gets even more insane with 3S model [w/video]
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    As far as performance machines go, they don't come much more focused than the Ariel Atom. And they keep getting more extreme in their performance capabilities, leading up to the latest version you see here. Called the Atom 3S, it's based on the latest third-generation track toy, but comes ...

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    Video: Can the Zenos E10 challenge Caterham and Ariel? Autocar finds out
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    Boutique sports car companies pop up every now and again, hoping to challenge the big (well... bigger, at least) boys before slinking away shortly thereafter as a failure unable to make a dent in the crowded market. However, that common story might not apply to new British automaker Zenos, ...

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    Featured: Meet the coolest police cars on the planet
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    Police cars are faster, more athletic and even better looking than they have been in generations. Nobody likes getting a ticket. It's expensive, embarrassing and annoying. And when the officer ambles back to an ancient Ford Crown Victoria, more than a few of enthusiasts have had the ...

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    Two Wheels: Ariel gets back into bikes with customizable Ace motorcycle
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    You may know the name Ariel as the producer of the bonkers, bare-bones Atom track toy, but the name has a longer history associated with motorbikes. In fact, Ariel Motorcycles was in business from 1902 to 1970 before it was folded into BSA. And while the Atom may be as close to a motorcycle with ...

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    Report: Ariel to revive motorcycle business with debut at Goodwood
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    If you're a parent, the name Ariel might conjure up one of the Disney princesses, but auto enthusiasts know it as a hardcore, boutique British sports car maker. Before being revived to make the skeletal Atom, the business was also a British motorcycle company best known for its four-cylinder ...

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    Report: Meet the 6 strangest car mashups that God never intended
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    In the 2000s, the musical mashup genre saw a peak of popularity with releases like The Grey Album from Danger Mouse that mixed The Beatles and Jay-Z. UK artist James Pursey from Carwow decided to take the same concept of shoehorning two disparate things together but applied the concept to cars. ...

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    Official: Ariel introduces 350-hp Atom 3.5R
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    Say hello to the latest evolution of Ariel Motor's barely there bolide, the Atom 3.5R. It swipes the Sadev six-speed sequential gearbox from its bygone V8 brother, giving the 3.5R the ability to swap cogs in 40 milliseconds. The supercharged Honda Type R 2.0-litre engine gets help from a new ...

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    Official: Rezvani Beast shows full form
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    Last we heard of Rezvani Motors and its Beast, we were still recovering from our St. Patrick's Day festivities (note: green beer in every iteration means pain). Back then, it was a mere photo that introduced us to this new, California-based company, although the promises of that photo - sharp ...

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    Video: Porsche Panamera Turbo S vs Ariel Atom Supercharged in unlikely drag battle
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    A David versus Goliath battle is always an enticing proposition because it's the chance to watch the scrappy underdog take on the bigger competition. Evo has set up just such a battle with its latest drag race between the minimalist Ariel Atom 3.5 Supercharged (Ariel Atom 3 pictured below) and ...

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    Report: Ariel developing titanium Atom chassis
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    Just last week, we heard reports that the KTM X-Bow would be getting a substantial power increase thanks to a new model using the excellent engine from the Audi TT-RS, but now its rival, the Ariel Atom, could be going in another direction for improved track performance. AutoCar is reporting that ...

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