bowtie

Unbeknownst to us, observers of Holden, General Motors' Australian subsidiary that has helped The General make some of its finest product, have wondered if the austral brand's identity would get swallowed up in the push to create a cohesive, global Chevrolet. Three products headed to the ...

The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C. Durant saw the motif on the wallpaper of a Parisian hotel, tore off a piece of the wallpaper, and adapted the pattern for his cars' nameplate. That's the version the late Durant himself ...