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    Geneva: The Next Big Thing: Bridgestone prints patterns on tires

    How many times have you said to yourself, "Self, I've modded every single part of my car, but those tires, they're just so... black. And boring." Bridgestone has the answer in the form of its Tire Printing Technology. Comprised of two layers of ink – one below and one above a protective ...

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    Kawasaki ZX-10R lapping Nürburgring in 7m 50s is scary awesome

    By now, we've all grown a little callous to watching high-strung supercars prance their way around the Nürburgring. Nearly every manufacturer has taken it upon themselves to do battle with the infamous road course, and as a result, YouTube is choked with videos of physics-bending cars doing ...

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    Report: Tires becoming scarce automotive supply?

    Combine rising raw materials costs, reduced production capacity and manufacturing bottlenecks, and the result for the world of tires is this: not enough hoops to satisfy automaker demand. According to Automotive News, even before The Great Recession hit, a Bridgestone tire executive said that plant ...

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    Opinion: Ranking the automotive Super Bowl ads from best to worst [w/videos]

    Volkswagen and Chrysler lead

    Super Bowl XLV car ads – Click above to see the videos and their rankings after the jump
    By David Kiley The Super Bowl is a contest of advertisers as much as it is for two football teams seeking championship rings, the big trophy and bragging rights.
    The ...