bronco

Hagerty Insurance seems to think vintage SUVs are going to be the next big trend in car collecting. The agency has already seen prices begin to tick upward at auction, with the number of classic SUVs insured by the company growing some 65 per cent since 2008. That's about twice the pace of the ...

Looks like things got very real for MTV reality star Shain Gandee, as his untimely off-roading death has now officially been ruled a tragic accident. Reports say the young TV star was an avid off-road enthusiast and was out "mudding" in his 1984 Ford Bronco when it suddenly got stuck with its ...

According to Jay Leno, "The only time people in L.A. go off-roading is when they are about to get a D.U.I." That may be the case, but if you are looking to hit the trails with something inherently tough, but with a classic look, the folks at Icon are the people to see about it. The builder, known ...

The crew from Cool Hunting finally got around to stopping by the Icon headquarters for a little chat with founder Jonathan Ward. The man has made a name for himself by crafting some of the most detail-oriented interpretations of classic cars on the planet. The Icon Bronco features all of the ...

As a car manufacturer, you have spent literally thousands of person-hours engineering a vehicle that is not quite entirely dreamy nor utterly practical, but some magical balance of the two that should sell by the trainload. Small problem: the folks in marketing have decided to name the car the ...

We've had the good fortune of getting up close and personal with quite a few of Icon 4x4's creations, from their off-road wares like the CJ3B and FJ line to one-off restomod hot rods like their Derelict '52 Chevy. While few people may be able to afford the company's offerings, the creativity and ...

We see tribute vehicles come and go. Most of the lot are slaves to every last detail of the original, offering little more than a few engine upgrades to the mix. Then there are beasts like the one above. Built as an homage to Parnelli Jones' 1971 "Big Oly" Ford Bronco Baja 1,000 bruiser, this ...

%Gallery-138127% Yes, we've already driven the Icon Bronco. But this is the machine's official debut to the public, and, since it's just as awesome here in Las Vegas as it was in Southern California at the company's headquarters, we've decided to grab another set of live photos for your viewing ...

Resurrecting Ford's Iconic 4x4 With Style %Gallery-137984% "The watch industry is a very interesting parallel in that none of us need watches anymore," Jonathon Ward, founder of Icon 4x4, offers as a metaphor for his latest project. "The secret to them succeeding and prospering and furthering ...