hot wheels

Take the Race of Champions, keep its wide-ranging motorsports disciplines but replace national teams with duos called Red Outrageous, Yellow Powerful, Blue High Tech and Green Superfast. Give them rides from a toy store shelf and the cockiness of Top Gun, put them on courses from Mad Max and mix ...

Hot Wheels has rolled out a new series of die-cast toys aimed directly at our nostalgic hearts. The Retro Entertainment Series plucks iconic cars from movie and television past, shrinks them down to 1:64 scale and packages them up for your buying enjoyment. The collection includes machines like ...

Chevrolet handed over the keys to 33 Hot Wheels Camaro Convertible Indianapolis 500 festival cars this week. Race directors get the luxury of driving the droptops around Indianapolis in an ongoing tradition with roots all the way back to the 1960s. The stunt is supposed to remind area residents ...

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro ...

The Ford F-150 SVT Raptor is a fun truck for all ages, and not just when it comes to blasting over rough terrain at high speeds. Ford says that its off-road performance truck has performed just as well on the shelves of stores as it does on real-world trails with the truck being used as the ...

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from ...

If you ever thought your car was as cool as one sold by Hot Wheels, then a parking lot at Shopping Centre Norte in São Paulo, Brazil had your name all over it. Mattel's ad agency there, AGE Isobar, placed a giant rendition of Hot Wheels packaging at the front of the lot for one day last ...

Many a lifetime of car-love has started with a single Hot Wheels model. The die-cast cars gave us early access to dreamy metal that we might not otherwise ever see, along with crazy versions of vehicles that we already knew and loved. The brand offers a perfect fit for the likes of the Chevrolet ...

Do you remember your favourite Hot Wheels diecast of your youth? Can you imagine how cool it would be if that scale model were a full-size car? Well, apparently the folks at Chevrolet have teamed up with Hot Wheels to create a new Camaro Hot Wheels Edition for 2013, and it's the stuff of ...

If you're anything like us (adult men with a love of cars, reasonable amounts of disposable income and way too much time on our hands during the day) you might have anywhere from 1.5 - 150 metres (five to 500 feet) of orange Hot Wheels track in your basement. If you do, you've likely twisted, ...