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There are many factors that go into achieving iconic status in the automotive world, joining this select group of desirable cars often requires striking a passionate chord with driving enthusiasts and consumers to secure a spot in pop culture history. From memorable appearances in Hollywood ...

If you've been following our friendly neighbourhood blog for the last few years, you already know how fond we are of the Ural brand of motorcycles and sidecars. Sharing a life-and-limb endangering moment aboard one and having it deliver you home safely tends to bond man and machine in a way ...

Icon 4x4 has once again made a big splash at SEMA, this time with its heavily customized 1965 Dodge D200 Crew Cab pickup built as part of its Reformer Series – old machinery with modern underpinnings. We love it. Powered by a 5.9-litre Cummins turbo-diesel inline six-cylinder engine ...

ICON has rolled out a slew of official photos of its D200 Pickup headed for this year's SEMA show. Built with some help from the diesel-fiends at Banks Power, this 1965 Dodge D200 Crew Cab uses a modern Dodge 3500 chassis. That means there's a 5.9-litre Cummins inline-six thrashing around under ...

Jay Leno is a big fan of ICON machinery. The comic and TV personality has already featured vehicles like the ICON Bronco and Derelict DeSoto on separate episodes, and now owner Jonathan Ward has stopped by the Big Dog Garage to show off the company's latest creation: The FJ-44. Unlike the ...

SEMA is right around the corner, folks, and that means a whole slew of custom auto builders are working furiously to finish project cars in time for their Vegas introductions. One of the coolest is bound to come from ICON. Based on a 1965 Dodge D200 crew cab that previously saw use by the ...

The brief was simple: test Icon's new Raiden all-condition, all-weather motorcycle gear by putting two riders through all conditions and every kind of weather. The result is a 30-minute mini-movie called The Raiden Files that puts Ernie Vigil and The New Guy on a ride from Portland, Oregon to ...

Of all the shops turning out cool hardware these days, few get us as excited as Icon. And while their off-road beasts are heart-stopping in their execution and attention to detail, it's the company's Derelict line that really gets us grinning. Icon founder Jay Ward swung by Jay Leno's Garage to ...

According to Jay Leno, "The only time people in L.A. go off-roading is when they are about to get a D.U.I." That may be the case, but if you are looking to hit the trails with something inherently tough, but with a classic look, the folks at Icon are the people to see about it. The builder, known ...

Things are looking up for Icon. The company just moved from its tiny original location to a sprawling new facility, and every machine its craftsmen produce is sold before the final bolts are tightened. There's even talk of finding ways to triple production in order to keep up with demand. In ...