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jim farley

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    Report: Lincoln to adopt Mini-like personalization strategy?
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    There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is ...

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    Report: Ford sales boss Farley studies video game industry, refines prelaunch marketing efforts
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    Throughout these tough economic times, automakers have looked all over for new marketing ideas to get their products noticed. Ford is no stranger to experiments in marketing, and its chief marketing man, Jim Farley, confirms that the video game industry, of all places, is one place where he looks ...

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    Report: Blue Oval's Farley vows to fix MyFord Touch
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    MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive News that despite ongoing criticism of MyFord Touch, even ...

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    Breaking: Scion xB, xD models getting the axe from Toyota
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    Scion has long been labeled as a "youth brand," so perhaps we shouldn't be surprised to read word of parent Toyota turning over the marque's aging nameplates so quickly. According to Ward's Auto, Scion is set to kill off its xB and xD models – the first a one-time icon for the brand, the ...

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    Report: Fusion couldn't outsell Toyota Camry even if Ford wanted it to, which it says it doesn't
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    "I don't think we're very enamored with being Number one just to be Number one," Ford Global Marketing Vice President Jim Farley says of his expectations for the 2013 Ford Fusion. Interest in the Fusion spiked after the 2013 model's premium-look sheetmetal made a splash at this month's Detroit ...

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    Report: List of Mulally successors narrowed down to four
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    How do you replace the man credited by Time Magazine with managing "the biggest business turnaround of the Great Recession?" That's a very good question, and one that the Ford board of directors is grappling with as company CEO Alan Mulally edges closer to retirement age. At 66, Mulally isn't ...

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    Ford marketing VP Farley pushes real Shelby Cobra around Laguna Seca
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    The 2012 Monterey Motorsports Reunion will certainly be a loud one. The featured marque will be the Shelby Cobra, which will celebrate 50 years of exciting existence. Ahead of next year's festivities, one man decided to get a taste of on-track action a bit early. That man is Jim Farley, and if ...

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    Ford marketing VP Farley races real Cobra at Laguna Seca
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    The 2012 Monterey Motorsports Reunion will certainly be a loud one. The featured marquee will be the Shelby Cobra, which will celebrate 50 years of exciting existence. Ahead of next year's festivities, one man decided to get a taste of on-track action a bit early. That man is Jim Farley, and his ...

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    Opinion: Stack of potential suitors line up at Ford for Life After Mulally
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    Who Could Possibly Replace Ford's Golden CEO?

    Insiders say the jockeying for Mulally's position has already begun.
    There was a time when some folks in Detroit were convinced Lee Iacocca's last name was really an acronym for: I Am Chairman of Chrysler Corp. Always. Indeed, it took a shove from ...

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