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0Report: Ford rethinking vehicle launch strategy 1367960400
With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, ...
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Opinion: Lincoln needs a farewell address, not a new marketing plan 1365523200
The trouble with Ford's Lincoln brand is that no one cares about it any more. Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO ...
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Report: Ford faces class-action lawsuit for selling vehicles without brake override systems 1365256800
A total of 20 Ford customers are suing the automaker in a class-action lawsuit for selling vehicles "vulnerable to unintended acceleration." According to Reuters, the suit names 30 models built between 2002 and 2010 with electronic throttle control systems but without a brake override system. ...
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Report: Lincoln says MKZ supply crisis over 1364673600
After an excessive number of recalls on the 2013 Escape and Fusion, we can't really fault Ford for being a little extra cautious with the launch of the 2013 Lincoln MKZ. Dealer supply of the car has been extremely limited due to more attention being paid to quality checks of cars rolling off the ...
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Spy Shots: Lincoln MKC prototype spied during testing 1363879800
As was the case with the Lincoln MKZ, it appears that Lincoln isn't wasting any time getting its newest model transformed from concept to production form. We just saw the MKC Concept earlier this year at the Detroit Auto Show, and based on these spy shots, it looks like the final touches are ...
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Report: Next Lincoln Navigator to drop V8 in favour of V6, but Ford Expedition might get both 1363105800
A great many buyers fled from full-size body-on-frame SUVs to car-based crossovers in large measure to save fuel. But that doesn't mean there's still not a buying audience for more traditional truck-based utility vehicles, and those consumers doubtlessly wouldn't mind saving some dollars at the ...
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Official: Five vehicles named Top Safety Pick+ including new Civic, MKZ 1362783540
In an attempt to help push vehicle safety to a higher level, the Insurance Institute for Highway Safety created a stricter Top Safety Pick+ rating last year, which incorporates a brutal small overlap test and requires cars to get Good ratings in four out of the five categories (and no less than ...
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Report: Lincoln dealers frustrated over slow MKZ production ramp-up 1360708200
Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on ...
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Video: Lincoln's second, more traditional, Super Bowl commercial 1359939600
For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the ...
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Video: Lincoln's second, more traditional, Super Bowl commercial 1359849780
For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the ...
