london olympics

BMW was one of the biggest corporate supporters of the 2012 London Olympics, earning the right to be its official car sponsor. But it wasn't just ponying up a few dozen 7 Series for the IOC that got it this plum gig. BMW made a commitment to meet specific CO2 emissions targets for the vehicles it ...

There were requests from all around to see video of the electric "Mini MINI" radio-controlled cars that are being used to retrieve javelins, hammers, shots and discus' (disci?) at the London Olympics, and here it is. The Olympic-liveried electric Cooper hatchbacks in roughly 1/4-scale ply the ...

We can't help but cringe at the notion of 'product integration' efforts most of the time, particularly when it comes to movies and sports. That's because as often as not, the product placement efforts seem contrived. And while the notion of using a Mini Cooper to retrieve thrown javelins, ...

The British have a unique sense of humor – think Monty Python and Benny Hill – and there's no reason that the 2012 Olympics shouldn't be cause for celebrating it. So when we caught wind of this story from the BBC, we had to smile. It seems Londoners fed up with the Olympic intrusion ...

Is hydrogen a dangerous substance? It is, during the London Olympics, at least. That's why the fleet of five H2 buses that usually carries passengers between Covent Garden and Tower Gateway have been sent out to pasture for the duration of the games. Standard diesel buses will replace them. The ...

Has the Mini Rocketman concept really burned up like a fuse up there alone? Don't count it as grounded just yet, because while the last we heard BMW had canned the idea of producing the miniest of neo-Minis, it has given the original concept car a new lease on life. As part of its partnership ...

Mini is gearing up for the Olympics in a big way. The company has released a short film featuring a gaggle of former gold medalists, including Daley Thompson, James Cracknell, Jonathan Edwards and Matthew Pinsent. Thompson plays the ringleader of an elite driving squad sent to retrieve a set of ...

Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you're the new official automaker/timekeeper/jelly doughnut of whatever the event is. But for BMW, its status as Official Automotive Partner of the London 2012 Olympic and Paralympic Games is a ...

In between bouts of Olympic games, the official torch that traditionally kicks off the opening ceremonies makes the long journey by a relay of runners to the host site. And you can bet that over the course of years, it has passed through some tricky environmental conditions. But is it ready to ...

We couldn't fault you if it came as no great surprise that BMW was the main automotive sponsor of this summer's Olympic games in London. The Bavarian automaker has, after all, done its homework to promote the partnership, launching special edition 1 and 3 Series, a pair of special edition Minis, ...