marketing

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with ...

We wanted to play this one straight, but since it involves Fast & Furious 6 we just couldn't figure out how. Alfa Romeo is touting the role of the Guilietta in the next episode of car guys and gals versus bad guys and gals, and the now-Europe-inclusive franchise is using the post-stunt ...

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role – she previously signed a similar three-year ...

Automakers have a long and checkered past when it comes to attempting to market cars specifically to female buyers. Stabs at attracting the female sex have ranged from the subtly sexist notion that woman are really only shopping on behalf of their children's needs, to out-and-out condescension of ...

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days – strong rumours that the Chevrolet and Cadillac ad accounts are ...

Full disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 80 kilometres per hour, I left one back seat occupant crying in their own lap. This isn't necessarily ...

For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. ...

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young ...

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species ...

Between the global success of the Chevrolet Cruze and the poorly received "Chevy Runs Deep" tagline, Chevrolet will be aligning all of its marketing behind a new global campaign called "Find New Roads." Looking at the big picture, Chevrolet says this new tagline will be used to create "one global ...