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    Exclusive: Icon, Mattel speak on FJ40 trademark claim battle     1340303580

    Things are looking up for Icon. The company just moved from its tiny original location to a sprawling new facility, and every machine its craftsmen produce is sold before the final bolts are tightened. There's even talk of finding ways to triple production in order to keep up with demand. In ...

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    Report: Hot Wheels accused of stealing Icon FJ40 Baja design     1338938100

    In a perfect world, all of our favorite companies would get along merrily. But sadly, we do not live in a perfect world. Icon, the company behind some of the most lust-worthy vintage off-roaders and street machines in existence, is accusing toymaker Mattel of stealing the FJ40 Baja Edition design ...

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    Video: Ken Block's latest Gymkhana video goes small scale     1334950200

    If you've been waiting for someone to combine R/C cars and Ken Block's brand of gymkhana, you'll want to pay a visit to Hot Wheels. The toy maker has produced a replica of Block's rallying Ford Fiesta, and after you load the required eight AA batteries you'll be drifting it around corners ...

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    Official: Ken Block gets own line of Hot Wheels in time for holiday season     1321990200

    %Gallery-140080% Like floods, wildfires and tsunamis, the Ken Block marketing machine is a force of nature. The exhibition driver has partnered up with Mattel for a special line of Hot Wheels toys that include 1:64-scale die cast versions of Block's WRC Ford Fiesta in either black or white ...

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    Creator of Hot Wheels dies at 95     1311624180

    Elliot Handler provided countless hours of joy to young men and women around the world. He is one half of the team that founded the Mattel toy company in 1945. Elliot, along with his wife Ruth and Mattel co-founder Harold Matson, established a business that's now a multi-billion dollar company ...

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    Video: Video: Hot Wheels Video Racer gets tested, allows for nausea-inducing fun     1307663880

    Someone over at DadDoes got their hands on the new Hot Wheels Video Racer toys. If you're not familiar with the latest from Mattel, allows us to explain. This newest Hot Wheels car is basically a rolling video camera. A lens sits up front, and it's covered up by a Hot Wheels body. Out back, a ...

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    DeLorean branding coming to Microsoft, Mattel and more     1291401120

    DeLorean Motor Company recently teamed up with Nike, to bring us a limited-edition sneaker modeled after the iconic, gullwing DMC-12. The Nike Dunk 6.0 DeLorean was limited to just 1,000 pairs and they sold out as soon as stores flipped the sign from CLOSED to OPEN. If you're a fan of the DMC ...

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