olympic games

BMW is designing a new two-man bobsled for Team USA for use in the 2014 Winter Olympic Games. The automaker is partnering with the USA Bobsled and Skeleton Federation to redesign the sled that's been in use for the past 20 years by leveraging BMW expertise in lightweight materials, aerodynamics ...

There were requests from all around to see video of the electric "Mini MINI" radio-controlled cars that are being used to retrieve javelins, hammers, shots and discus' (disci?) at the London Olympics, and here it is. The Olympic-liveried electric Cooper hatchbacks in roughly 1/4-scale ply the ...

We can't help but cringe at the notion of 'product integration' efforts most of the time, particularly when it comes to movies and sports. That's because as often as not, the product placement efforts seem contrived. And while the notion of using a Mini Cooper to retrieve thrown javelins, ...

Has the Mini Rocketman concept really burned up like a fuse up there alone? Don't count it as grounded just yet, because while the last we heard BMW had canned the idea of producing the miniest of neo-Minis, it has given the original concept car a new lease on life. As part of its partnership ...

Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you're the new official automaker/timekeeper/jelly doughnut of whatever the event is. But for BMW, its status as Official Automotive Partner of the London 2012 Olympic and Paralympic Games is a ...

In between bouts of Olympic games, the official torch that traditionally kicks off the opening ceremonies makes the long journey by a relay of runners to the host site. And you can bet that over the course of years, it has passed through some tricky environmental conditions. But is it ready to ...