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It's been said that Red Bull is a marketing company that happens to sell energy drinks, and it's an argument that is not without merit. After all, nearly every form of motorsport (in addition to non-engine-powered sports) has some sort of sponsorship deal with the Austrian drink maker, and ...

Typically when an automaker gets involved with a Formula One team, it picks one of its divisions to promote through the partnership. You won't see Smart branding on a Mercedes AMG F1 car, for example, or Proton on a Lotus. Scuderia Ferrari does put the Fiat logo on its F1 cars, but when it comes ...

Typically when an automaker gets involved with a Formula One team, it picks one of its divisions to promote through the partnership. You won't see Smart branding on a Mercedes AMG F1 car, for example, or Proton on a Lotus. Scuderia Ferrari does put the Fiat logo on its F1 cars, but when it comes ...

It might have seemed like a joke when an energy drink company bought the first of two F1 teams in 2004, but eight years and two world titles later, the only ones laughing are those inside the team. For 2012, Red Bull Racing returns as the force to be reckoned with as it aims to make it three in a ...

The Circuit of the Americas isn't quite finished yet, and Austin isn't quite ready for the Formula One circus to roll into town. But apparently someone forgot to tell David Coulthard and the Red Bull Racing team. Last week we reported on Red Bull's plans to run a demonstration event in downtown ...