seat

In the 'Just Because It's Awesome' category we have the Seat Leon Cup Racer, a kerb-stomping trinket the Spanish brand took to the GTI Wörthersee gathering. A transformation worthy of Marvel turns the recognizable five-door hatch underneath into a test-bed for a 325-horsepower sprint or ...

Almost four years ago Seat got a new CEO, James Muir, tasked with the job of creating a sustainably profitable division out of Volkswagen's Spanish brand. Three years ago Volkswagen CEO Martin Winterkorn publicly explained that the Spanish VW brand was getting its last chance, but Muir and a ...

At one time, recently at that, the 22-way adjustable seat was a marvel – especially since we didn't know our own bodies even had 22 different ways to be seated comfortably. Automotive supplier Faurecia plans on going well beyond that, however, with its prototype Bluetooth-enabled SmartFit ...

A concept version of the Seat Toledo was shown off at the Geneva Motor Show earlier this year, but it was clear that the concept was code for "almost identical to production." Four images of what appears to be the final version of the Toledo have dripped onto the Internet, and sure enough, the ...

GTI Treffen may have started out as a gathering for owners of Volkswagen pocket rockets, but by now it's blown into a full-on celebration of everything related to hot hatches and more. And though it remains a grassroots event by enthusiasts for enthusiasts, Volkswagen is wise not to ignore it. ...

As a car manufacturer, you have spent literally thousands of person-hours engineering a vehicle that is not quite entirely dreamy nor utterly practical, but some magical balance of the two that should sell by the trainload. Small problem: the folks in marketing have decided to name the car the ...

Just about every brand under the Volkswagen Group umbrella has its own performance line these days. Marques like Lamborghini, Bugatti and Porsche may not need them, but Volkswagen has the R line, Audi has the RS range, Skoda offers the vRS models, and Seat badges its under the Cupra name. It's a ...

The Seat Toledo Concept that we'll see at the Geneva Motor Show is the precursor for the Seat Toledo that will go on sale later this year in Spain – hence its description as a "close-to-production study." The "study" part is how Seat has integrated its IBE, IBX and IBL concepts into a ...

We knew at its unveiling in Frankfurt that the debut of the production version of the Volkswagen Up! was only the beginning, what with all the concept versions Volkswagen showcased over the years. But that was only the tip of the proverbial iceberg. VW isn't the only brand in the group that will ...

Martin Winterkorn is a happy man: Volkswagen is putting up big numbers in North America, its latest field of dreams, Audi, is breaking records every month, there are exciting cars in the pipeline – from Bugatti down to the XL1, Porsche's digestion continues, and now Skoda and especially ...