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Should Fiat Sell This Tiny Truck In North America? "Niche" is the word of the day. No, this funky, spot-on little pickup from Fiat do Brasil was never designed or destined to put up huge sales numbers in North America, but we think it might fit in perfectly with the niche-loving image of this ...
"There is a vacuum left in the small pickup category," said Jesse Toprak, vice president of market intelligence for TrueCar.com says in a new Detroit Free Press report. And as we all know, the automotive industry abhors a vacuum. Joe Veltri, VP of product planning for Chrysler, sees that vacuum ...