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    Video: Toyota and Mercedes kick off 2015 Super Bowl ad with dads and hares
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    Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing begin. We've seen the 30-second Super Bowl spot for the Lexus NX and BMW i3 teaser, but car makers Mercedes-Benz and Toyota are next out of the tunnel with ...

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    Video: Lexus NX, BMW i3 to get 2015 Super Bowl commercials
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    At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has ...

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    Video: Jaguar riffs on Super Bowl ad with new F-Type Coupe web short
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    Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of ...

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    Report: Maserati's Super Bowl spot may have cost more than $700 per car [w/video]
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    It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above US$4 million, ...

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    Report: Ford dealer loses Super Bowl bet, pays $300K to lucky customers [w/video]
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    A Ford dealership's Super Bowl weekend sale cost it big when the improbable happened. Hutcheson Ford ran a promotion from January 29 to February 1, called the Super Weekend Sale. The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of ...

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    Video: Conan mocks Chrysler's controversial Super Bowl ad
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    Chrysler's latest Super Bowl ad follows in the footsteps of its classic Imported From Detroit spot starring rapper Eminem and Half-Time in America ad starring Clint Eastwood. Featuring Bob Dylan's gravely voice asking, "Is there anything more American... than America?" the spot has been somewhat ...

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    Video: 2015 Chrysler 200 gets Bob Dylan voiceover in Super Bowl commercial
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    One of the Super Bowl commercials from Fiat Chrysler Automobiles stars the all-new 2015 Chrysler 200 midsize sedan. Aired during the game's third quarter, the spot followed the same formula for Super Bowl commercials that Chrysler has been using for years: a heart-tugging apologue about "American ...

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    Video: Maserati introduces Ghibli in new Super Bowl commercial
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    Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second car commercial was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive North ...

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    Video: Pick the best Super Bowl car commercials of 2014 [w/videos]
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    Super Bowl XLVIII wasn't much of a contest, but that doesn't mean the big budget car commercials can't duke it out with more ferocity than the lackluster battle between the Denver Broncos and the Seattle Seahawks. Here we've assembled all of our favourite Super Bowl car commercials which debuted ...

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    Video: Jeep Cherokee appears in Chrysler's second Super Bowl spot
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    The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long Super Bowl commercial didn't strike as anything new or innovative from an automaker with a reputation for ...

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