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Size matters for male and female car buyers

The No. 1 car purchased by men was the Porsche 911, while the car with the highest percentage of women buyers was the Volvo S40. Some stereotypes are true. Men like V8s. Women like I4s. According to the third annual demographic study by TrueCar.com on the car buying habits of the sexes, men continue to fixate on size while women care about efficiency and price. The No. 1 brand for women – the brand with the highest percentage of female buyers – was Mini at 46.2 per cent. Nissan was No. 2 with 45.7 per cent and Kia third with 45.6 per cent. Men, as expected,... Read More

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    Volvo S40
    Study: Size matters for male and female car buyers
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    The No. 1 car purchased by men was the Porsche 911, while the car with the highest percentage of women buyers was the Volvo S40. Some stereotypes are true. Men like V8s. Women like I4s. According to the third annual demographic study by TrueCar.com on the car buying habits of the sexes, men continue to fixate on size while women care about ...

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    Volvo S40
    Official: Volvo drops the full skinny on new V40
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    Few vehicles have received the kind of gradual, bit by bit roll-out that – intentionally or otherwise – the new Volvo V40 has. The Swedish premium hatchback has been the subject of teasers, spy shots and leaks aplenty – including two video clips and a batch of sixteen images that surfaced just yesterday – but they've all lead up to ...

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    Volvo S40
    Breaking: Striking Viking: Volvo V40 slips out on Facebook ahead of Geneva
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    Some automakers try their damnedest to keep their new products under wraps until they're good and ready to show it to the world. (And of those, some succeed more than others.) Others, meanwhile, steadily leak out photos and details – through official channels or back ones – to keep us hooked. We're not quite sure which approach Volvo meant to ...

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    Volvo S40
    Teased: Volvo confirms new V40 on the way with shadowy look
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    Volvo's V50 wagon may have been discontinued following lacklustre sales in North America (it was phased out after the 2011 model year), but it's an important player in the Swedish brand's global portfolio, where small estates remain big business in other markets. To that end, Volvo has just teased its forthcoming V40 ahead of next month's Geneva ...

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    Volvo S40
    Say 'goodbye' to these cars and trucks for the new year
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    As we prepare to flip our calendars from 2011 to 2012, it's time to say goodbye to a handful of vehicles that are being sent to the Great Parking Lot In The Sky before the 2012 model year completely takes hold. And while we're not exactly upset about having to bid farewell to things like the Mitsubishi Endeavor, Mazda Tribute or Chevrolet HHR, there are a ...

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    Volvo S40
    Report: Report: Volvo S40, V50 discontinued for 2012
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    Recently, we reported that Volvo was considering trimming its model line here in Canada, and according to Kicking Tires, it appears that the S40 sedan and V50 wagon are the first two models to get the axe. Both vehicles are relatively old – the current S40 debuted in 2004, the V50 arrived one year later – and with no updates planned, we sort ...