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Volvo S40

Build & Price Compare

Size matters for male and female car buyers

The No. 1 car purchased by men was the Porsche 911, while the car with the highest percentage of women buyers was the Volvo S40. Some stereotypes are true. Men like V8s. Women like I4s. According to the third annual demographic study by TrueCar.com on the car buying habits of the sexes, men continue to fixate on size while women care about efficiency and price. The No. 1 brand for women – the brand with the highest percentage of female buyers – was Mini at 46.2 per cent. Nissan was No. 2 with 45.7 per cent and Kia third with 45.6 per cent. Men, as expected, ... Read More

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    Volvo S40
    Breaking: Striking Viking: Volvo V40 slips out on Facebook ahead of Geneva     1329935820

    Some automakers try their damnedest to keep their new products under wraps until they're good and ready to show it to the world. (And of those, some succeed more than others.) Others, meanwhile, steadily leak out photos and details – through official channels or back ones – to keep us hooked. We're not quite sure which approach Volvo meant to ...